Markets

Fashion & Beauty

Project Types

Email Interactive

Mercedes-Benz

Driving Fashion Week outreach
with email + social media

Assignment

To support Mercedes-Benz Fashion Week’s event-based consumer outreach efforts via email and social media marketing.

Visuals of the Mercedes-Benz Fashion Week Facebook page, featuring a large picture of a model posing in front of a car, images of a runway show and playable videos
We created a customized Facebook page to promote Mercedes-Benz Fashion Week, including interactive videos and slideshows to support user engagement
Visuals of the Mercedes-Benz Fashion Week Facebook page, featuring a large picture of a model posing in front of a car, images of a runway show and playable videos
Facebook page imagery showcased the fit between high fashion and the luxury vehicles for which Mercedes-Benz is known.

Process

Hagopian Ink created a holiday email invitation and custom Facebook page for Mercedes-Benz Fashion Week. The Facebook page used interactive slideshows and videos to increase event awareness and drive consumer engagement.

email invitation to press for Mercedes-Benz
Email invitation to press for Mercedes-Benz’s annual holiday luncheon.

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