Marta Kagan
Former Director, Brand and Buzz HubSpot
Former Director, Brand and Buzz HubSpot
Custom branding for a leading technology conference
INBOUND is an annual conference hosted by HubSpot that brings together a community of industry professionals to learn, get inspired, and grow better together. They needed a logo and conference identity system that married their brand and turned to Hagopian Ink for a comprehensive solution.
Challenge
To develop visual branding for HubSpot’s INBOUND conference to increase its profile and distinguish the event in the crowded marketing-focused conferences space.
solution
Working to convey HubSpot’s informative, knowledgeable and hip tone and brand persona, Hagopian Ink created a logo, conference guide and badge for HubSpot’s INBOUND conference. Our logo design also appeared on signage and digital displays at the conference site, giving the event a cohesive visual theme.
RESULT
1100% attendance increase
Since launching a visual brand identity, INBOUND has grown to become the preeminent conference for inbound marketers, from less than 2,000 attendees to over 24,000 attendees from over 110 countries.
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Brand applications
On the big stage
The logo was featured prominently throughout the venue, including screens on the main stage and signage throughout the convention center. The INBOUND program extended the visual identity into print using color coded icons for quick identification to conference tracks.
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Good design is good business.
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