A luxury heritage brand
A regal crest
For the new logo, a symmetrical pair of goat horns float above a thistle branch arched in the shape of a regal crown. The mark was intended to feel like an emblem, so you could place it on the breast of your sweater or buttons similar to the quintessential Ralph Lauren Polo crest. The logo also hits two must-have qualities for any luxury brand: simple and timeless. It is classic with enough boldness to last for generations. A muted color palette of greys and soft whites allows the emphasis to stay on the products, which launch in seasonal collections.