About us

Driven. Creative.
Woman-owned.
Who We Are

Hagopian Ink is a Certified Woman Owned (WBE) branding agency in New York City. We specialize in increasing value for luxury and lifestyle brands, like PepsiCo, Lancome, and Mercedes-Benz, through e-commerce, branding and email marketing.

 

Our award-winning work spans all facets of print and digital media, from integrated multi-channel marketing programs to e-commerce websites and remarkable brand experiences. And then there’s our not-so-secret superpower: crafting exquisitely effective email campaigns (because let’s face it—we all still live in our inboxes.)

 

We’ve spent over fifteen years partnering with incredible clients, proving that good design is good business. We’d love to help you create your own unique mark on the world.

Core Values
Trust & Respect
Collaboration
Creativity
Leadership
We Believe That One Size Does Not Fit All

Other agencies have internal teams, while we specialize in building them. Our vast network of creative and strategic partners allows us to create the perfect team on the spot for your project.

 

Our fluid approach to creative direction goes hand-in-hand with our commitment to building trust and collaboration with our clients, and treating each project as the beginning of a true creative partnership. Find out how our unique philosophy can help you grow your business.

Meet The Team
PRESIDENT + CREATIVE DIRECTOR
Christina Hagopian
Hagopian Ink is led by Creative Director and President Christina Hagopian. Known for her hands-on, approachable and professional demeanor and her meticulous yet fluid approach to creative direction, Christina has been a trusted resource to her clients, collaborators and…
Project Manager,
E-Commerce Advisor
Jacquelyn Laufer
Jacquelyn Laufer is a Project Manager and E-commerce, Digital Solutions advisor with over 10 years experience specializing in luxury fashion, beauty and travel industries. Having launched Henri Bendel’s first ecommerce website, Bond No. 9’s second, built online experiences with…
PRESIDENT + CREATIVE DIRECTOR
Christina Hagopian
Hagopian Ink is led by Creative Director and President Christina Hagopian. Known for her hands-on, approachable and professional demeanor and her meticulous yet fluid approach to creative direction, Christina has been a trusted resource to her clients, collaborators and contemporaries since launching Hagopian Ink in 2002. She has nearly twenty years of experience creating  powerful brand personalities, carefully crafted logos and identity packages, websites, targeted email campaigns and more. Christina draws inspiration from her surroundings. Whether it’s the urban landscape of Manhattan or the tides and shores at her family’s Cape Cod summer home, these organic influences find their way into her work and color her design perspective. Her creative instincts show up in all aspects of her life. When she’s not working, you can find Christina testing recipes for her soon-to-be-released family cookbook or spending hours at the pottery wheel, experimenting with glazes and forms. Christina holds a BFA in Communication Design from Carnegie Mellon University and credits her time there with fueling her love of design and the problem-solving process. She is an active leader in the New York City design and entrepreneur communities.     
Project Manager,
E-Commerce Advisor
Jacquelyn Laufer
Jacquelyn Laufer, is an Project Manager and E-Commerce, Digital Solutions advisor with over 10 years experience specializing in luxury fashion, beauty and travel industries. Having launched Henri Bendel’s first ecommerce website, Bond No. 9’s second, built online experiences with Estée Lauder Companies, Coty and Edit New York, Jacquelyn is known for helping companies scale their business. A respected leader, Jacquelyn enjoys building consensus, effectively motivating and helping teams hit their mark, defining which platforms are appropriate for each business, defining integrations, developing operational processes and customer service policies.
BRAND + CREATIVE STRATEGIST
Jasmine Lamb
Jasmine Lamb is Hagopian Ink’s creative partner for content strategy and design. Jasmine's extensive background in brand marketing, coupled with her eye for culture and trends, has resulted in a diverse creative portfolio, spanning across the lifestyle, fashion, and tech industries...
PRESIDENT + CREATIVE DIRECTOR
Christina Hagopian
Hagopian Ink is led by Creative Director and President Christina Hagopian. Known for her hands-on, approachable and professional demeanor and her meticulous yet fluid approach to creative direction, Christina has been a trusted resource to her clients, collaborators and contemporaries since launching Hagopian Ink in 2002. She has nearly twenty years of experience creating  powerful brand personalities, carefully crafted logos and identity packages, websites, targeted email campaigns and more. Christina draws inspiration from her surroundings. Whether it’s the urban landscape of Manhattan or the tides and shores at her family’s Cape Cod summer home, these organic influences find their way into her work and color her design perspective. Her creative instincts show up in all aspects of her life. When she’s not working, you can find Christina testing recipes for her soon-to-be-released family cookbook or spending hours at the pottery wheel, experimenting with glazes and forms. Christina holds a BFA in Communication Design from Carnegie Mellon University and credits her time there with fueling her love of design and the problem-solving process. She is an active leader in the New York City design and entrepreneur communities.     
Project Manager,
E-Commerce Advisor
Jacquelyn Laufer
Jacquelyn Laufer, is an Project Manager and E-Commerce, Digital Solutions advisor with over 10 years experience specializing in luxury fashion, beauty and travel industries. Having launched Henri Bendel’s first ecommerce website, Bond No. 9’s second, built online experiences with Estée Lauder Companies, Coty and Edit New York, Jacquelyn is known for helping companies scale their business. A respected leader, Jacquelyn enjoys building consensus, effectively motivating and helping teams hit their mark, defining which platforms are appropriate for each business, defining integrations, developing operational processes and customer service policies.
BRAND + CREATIVE STRATEGIST
Jasmine Lamb
Jasmine Lamb is Hagopian Ink’s creative partner for content strategy and design. Jasmine's extensive background in brand marketing, coupled with her eye for culture and trends, has resulted in a diverse creative portfolio, spanning across the lifestyle, fashion, and tech industries. As a brand expert, Jasmine specializes in the unique connection between brand, purpose, and community – strategically bridging the gap between a brand's unique mission and the individuals they wish to connect to. These tailored insights provide a specialized lens to all the work she delivers to our clients.
Email Marketing
Operations & Strategy
Curtis Thornhill
Curtis Thornhill helps businesses to connect with customers in more efficient and meaningful ways. Curtis and his teams creates and manage marketing channel operations and systems, execute data mining, and enhance marketing performance measurement. His tools and services...
BRAND + CREATIVE STRATEGIST
Jasmine Lamb
Jasmine Lamb is Hagopian Ink’s creative partner for content strategy and design. Jasmine's extensive background in brand marketing, coupled with her eye for culture and trends, has resulted in a diverse creative portfolio, spanning across the lifestyle, fashion, and tech industries. As a brand expert, Jasmine specializes in the unique connection between brand, purpose, and community – strategically bridging the gap between a brand's unique mission and the individuals they wish to connect to. These tailored insights provide a specialized lens to all the work she delivers to our clients.
Email Marketing
Operations & Strategy
Curtis Thornhill
Curtis Thornhill  leads our email operations. His teams help businesses to connect with customers in more efficient and meaningful ways. His tools and services help marketing teams manage marketing channel operations, with an emphasis on email marketing programs. He has partnered with Bed Bath & Beyond, Facebook, Staples, eBay, and Nordstrom marketing teams to build and manage marketing operations and technology and data solutions. Curtis frequently speaks and writes about improving the impact of technology, data, and processes in marketing.  
BRANDED CONTENT + EDITOR
Jennifer Tzeses
Jennifer Tzeses is Hagopian Ink’s creative partner for copywriting and editing. Her creative contributions to our work include writing attention-grabbing subject lines for Pepsi’s email campaigns and polished editorial copy for Todd & Duncan’s website. An editor and writer with extensive experience...
Video Director +
Art Director
Eric Altbush
Eric Altbush is a Director, Art Director, and Creative Director based in Brooklyn. With over 10 years of ad agency fueled branded content creation experience, Eric is a jack of all trades who specializes in visual storytelling via design, original video content and creative concepts...
Email Marketing
Operations & Strategy
Curtis Thornhill
Curtis Thornhill  leads our email operations. His teams help businesses to connect with customers in more efficient and meaningful ways. His tools and services help marketing teams manage marketing channel operations, with an emphasis on email marketing programs. He has partnered with Bed Bath & Beyond, Facebook, Staples, eBay, and Nordstrom marketing teams to build and manage marketing operations and technology and data solutions. Curtis frequently speaks and writes about improving the impact of technology, data, and processes in marketing.  
BRANDED CONTENT + EDITOR
Jennifer Tzeses
Jennifer Tzeses is Hagopian Ink’s creative partner for copywriting and editing. Her creative contributions to our work include writing attention-grabbing subject lines for Pepsi’s email campaigns and polished editorial copy for Todd & Duncan’s website. An editor and writer with extensive experience at national magazines and global companies, Jennifer has worked for publications such as Seventeen, Martha Stewart Living and Woman’s Day. Her deep portfolio of consumer brand copywriting includes projects for clients such as Splenda, Stayfree and Clinique. When she’s not working, Jennifer can be found walking her beloved Cavalier King Charles Spaniel, Lucy.
Video Director +
Art Director
Eric Altbush
Eric Altbush is a Director, Art Director, and Creative Director based in Brooklyn. With over 10 years of ad agency fueled branded content creation experience, Eric is a jack of all trades who specializes in visual storytelling via design, original video content and creative concepts that connect with people where it counts. His work includes design and production for leading brands including Duracell, Cuddl Duds, Pirelli, and Metzeler.
BRANDED CONTENT + EDITOR
Jennifer Tzeses
Jennifer Tzeses is Hagopian Ink’s creative partner for copywriting and editing. Her creative contributions to our work include writing attention-grabbing subject lines for Pepsi’s email campaigns and polished editorial copy for Todd & Duncan’s website. An editor and writer with extensive experience at national magazines and global companies, Jennifer has worked for publications such as Seventeen, Martha Stewart Living and Woman’s Day. Her deep portfolio of consumer brand copywriting includes projects for clients such as Splenda, Stayfree and Clinique. When she’s not working, Jennifer can be found walking her beloved Cavalier King Charles Spaniel, Lucy.
Video Director +
Art Director
Eric Altbush
Eric Altbush is a Director, Art Director, and Creative Director based in Brooklyn. With over 10 years of ad agency fueled branded content creation experience, Eric is a jack of all trades who specializes in visual storytelling via design, original video content and creative concepts that connect with people where it counts. His work includes design and production for leading brands including Duracell, Cuddl Duds, Pirelli, and Metzeler.
TECHNOLOGY LEAD, DEVELOPMENT CONSULTANT
Matt Gillmore
Matt Gillmore is Hagopian Ink’s lead resource for web development and email development, as well as being the person we turn to with our nagging technical questions. His solid blend of UX design and front-end development skills have been an asset to clients such as Pepsi…
OFFICE MANAGER
Sambora
Our faithful office mascot, Sambora aka Richie followed his aquatic predecessor and first in command, Jovi. He enjoys his corner of Hagopian Ink’s New Jersey office and represents the state with pride. Sambora brings a unique calm to all and reminds us every day, we are Livin’ on a Prayer.
TECHNOLOGY LEAD, DEVELOPMENT CONSULTANT
Matt Gillmore
Matt Gillmore is Hagopian Ink’s lead resource for web development and email development, as well as being the person we turn to with our nagging technical questions. His solid blend of UX design and front-end development skills have been an asset to clients such as Pepsi, for whom he spearheaded our transition to responsive email design templates for their PepsiCo campaigns. Matt also built and maintains many of the client websites we have developed, including those for Yellow & Blue Wines, where he built a custom content management system; Todd & Duncan; and Greenspun Shapiro. Matt and his wife Valerie call Dallas home.
OFFICE MANAGER
Sambora
Our faithful office mascot, Sambora aka Richie followed his aquatic predecessor and first in command, Jovi. He enjoys his corner of Hagopian Ink’s New Jersey office and represents the state with pride. Sambora brings a unique calm to all and reminds us every day, we are Livin’ on a Prayer.
TECHNOLOGY LEAD, DEVELOPMENT CONSULTANT
Matt Gillmore
Matt Gillmore is Hagopian Ink’s lead resource for web development and email development, as well as being the person we turn to with our nagging technical questions. His solid blend of UX design and front-end development skills have been an asset to clients such as Pepsi, for whom he spearheaded our transition to responsive email design templates for their PepsiCo campaigns. Matt also built and maintains many of the client websites we have developed, including those for Yellow & Blue Wines, where he built a custom content management system; Todd & Duncan; and Greenspun Shapiro. Matt and his wife Valerie call Dallas home.
OFFICE MANAGER
Sambora
Our faithful office mascot, Sambora aka Richie followed his aquatic predecessor and first in command, Jovi. He enjoys his corner of Hagopian Ink’s New Jersey office and represents the state with pride. Sambora brings a unique calm to all and reminds us every day, we are Livin’ on a Prayer.
Awards

Healthcare Marketing IMPACT Award Winner,
2017 Direct Mail Campaign of the Year

Healthcare Marketing IMPACT Award Winner,
2016 Direct Mail Campaign of the Year

GDUSA American Packaging Design Award 2016, 2013, 2012, 2011

GDUSA 2013 American Web Design Awards

Honorable Mention, AWWWARDS.com
Responsive design and development for
Todd & Duncan’s e-commerce website, 2013

Vmarketics Top 100 Greeting Card Makers, 2008

STEP Inside Design: 10 Women to Watch, 2005

Stevie Award for Women Entrepreneurs Finalist, 2004

Print Regional Design Annual, 2004

AIGA Best of New England (BoNE) Award, 2003

HOW International Annual Award for Business, 2000

Good design is good business.
FOR MEASURABLE RESULTS, LET’S TALK.
Let's talk or meet to discover how our expertise can best support you in your role.

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From the outset, your painstaking work to understand every nuance of the business produced beautiful designs that represent our vision. The process became the sounding board that every new venture needs. You continue to be a great asset to our mission.
Alexis Repole
CEO, Aleka Classics
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