Lancôme - HAGOPIAN INK

Lancôme

E-COMMERCE • Fashion / Beauty, Luxury / Lifestyle

Virtual makeup lab introduces Lancôme
to a new generation
of consumers

When Lancôme launched a new eye brightening color palette product with a multi-channel campaign, they knew they needed to increase the brand’s interactive appeal to a youthful, social media savvy audience of consumers.

Challenge

Our creative mandate was to develop an interactive experience that married the refined luxury aesthetic of the Lancôme brand with a sense of fresh, sexy energy. The goal was to form an emotional connection to the product through the use of interaction, experimentation and play.

Solution

The Facebook House of Color Magic Mirror allowed users to virtually experiment with Lancôme’s new eye palette. Working with their own photos, users were able to adjust, refine and play with new makeup looks and share images with their friends. We used color, texture and restrained design sensibility to create an immersive, interactive user experience that gave a new generation of Lancôme customers a sense of the brand’s grand drama and reinforced its luxury positioning.

Result

Record engagement and a sold out product.

Lancôme House of Color grew more than 2.93 million Facebook likes for the brand. As a result, Lancôme generated extensive online sales and sold out of many of the palettes during their first month on the market. The campaign was described by Mashable as, "one of the most well-integrated web promotions we've seen from a beauty brand to date."

Lancôme Virtual Makeup

A Magic Mirror

We teamed with the agency Attention and Analog Method to develop House of Color, a Facebook app for Lancôme. Its centerpiece, the Magic Mirror Virtual Makeup Tool, allows users to "apply" different eye shadow palettes on their own Facebook photos and share via social media and email. With intuitive click and drag controls users can easily adjust the shape, position and intensity of the eye shadow to achieve the desired look.