The New Loum Beauty Brand Story
We simplified the language used to describe the brand with new illustrations, charts and a brand voice manifesto. They communicated the complex science behind the products in an easy to understand way.
The new Loum manifesto included these concepts, simplified:
Think of us as an “OM” in a jar
We believe in moments of calm,
for health and happiness
for ourselves and our communities
We understand how mind affects skin
And skin affects mind
And share that science
To uplift, inspire, and empower
We advocate to build better, more beautiful lives
For the millions affected by stress and burnout.
Our mission is to spread LOUMinosity to all.