Diamonds In Glass
UX DESIGNLuxury • Lifestyle
Ground breaking luxury jewelry e-commerce design
Diamonds in Glass is a unique product with a proprietary technology enabling a diamond to be embedded in a perfectly round globe of glass, offering a 360 degree view of the stone. How do you introduce a product to market that nobody has ever seen or heard of before?
The unique diamond product line sold well internationally and it was our job to find the right search engine keywords and design strategy to introduce the revolutionary diamond jewelry into the U.S. market.
We explored the competitive landscape and immersed ourselves in the Diamonds in Glass brand to best understand its persona and audience. Hagopian Ink designed, built and integrated a responsive e-commerce site to drive traffic and increase sale conversions.
360 degree views of a diamond
Using targeted keywords, carefully crafted copy and distinctive product photography, we built a unique jewelry website that attracted a non-traditional bride and unique gift giver. Sales exceeded expectations and increased demand for the diamonds never seen before.
Product Photography
Romancing the Stone
Without having a brick and mortar store, it was important to photograph the unique jewelry in both still and video formats, for the shopper to feel like they could see and touch the product. This virtual experience was essential for increased buyer confidence.
Luxury Jewelry Online
We created an experience for the unique jewelry buyer that engaged the imagination. By focusing on proven e-commerce best practices and intuitive browsing, the Diamonds in Glass website promotes effortless shopping and increased sales.
Good design is good business.

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Hagopian Ink is a boutique shop that provides the personal touch and still executes big ideas.
Cecilia Pagkalinawan
Digital Marketing Strategist
former VP of Marketing
Burberry, La Perla & Frette
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