The Owl Labs Owl
Is it an owl or a penguin?!
During our final stages of delivering the Owl Labs logo, the CEO sent a late night message in a panic needing reassurance that our black and white bird looked more like an owl than a penguin. We understand how important details are in creating a simple logo. The small decisions on placement and proportion are even more important when a mark is simple. We replied by gathering a collection of owl logos and penguin logos to assure Owl Labs we had indeed created a distinctive owl together!