The new logo needed to represent the transformative advisory services and initiatives in development. The mark must communicate the brand attributes defined together including trust, warmth, progressive, guidance and authenticity.
The new mark focuses on the landmark historical location of Christopher Street as the epicenter of the gay liberation movement. The map of the site along with the progressive color palette illustrate the financial advisory as a trusted leader for the diverse community it serves.
A legacy of trust and guidance
The heritage of Christopher Street as a location is an important part of the firm’s history. The map of the street intersection also alludes to the importance of giving direction and guidance in financial advisory. Christopher Street Financial continues to lead their clients with trust and partnership.