BeWELL is a boutique education and consultancy company designed to bring the WELL Building Standard to the Middle East. The primary goal is to effect change through education and consultations within the development, architecture, and design communities. BeWELL is poised to be the front end of this important initiative to bring health and well-being to people in their physical work environment in this still-booming region.
The goal of the branding system was to appear as a unique boutique agency, yet polished enough to compete with larger, corporate entities in their competitive space. As trained WELL Institute affiliates, the agency needed to share commonalities to the institute without appearing overly connected.
We established an impactful new mark and identity system that communicates the BeWELL consultancy as collaborative, sustainable, independent and educational.
The new BeWELL Branding follows the color palette of the WELL Institute but differentiates with more muted cool and clean hues. The final mark communicates modern synergy linking symmetrical, organic forms together. Applications on a full stationery system with custom pattern launched the business with success.