Video Conferencing Branding
A Wise Logo for modern technology
Owl Labs is a new business venture with a noble mission: to transform the typical, frustrating video conference into an inclusive, effective thing of beauty. Our goal was to create a unique and memorable mark for Owl Labs to help propel the business in the direction of growth and expansion.
Our owl “mascot” is a flat, modern icon to work with both Owl Labs, the parent company, and Meeting Owl, the product itself. The owl is perched upon the typography to create a lockup, but also acts as standalone marker for the company. Additionally, we created a repeating pattern out of the owl’s wings emulating feathers or an intertwined braid communicating interconnectivity. This pattern is illustrated on the Owl Labs website, as well as their business cards and other marketing materials. Pops of yellow and teal add energy for their younger, tech-based audience.