Technology & Energy

Project Types

Branding Print


Custom branding for a leading technology conference


To develop visual branding for HubSpot’s INBOUND conference to increase its profile and distinguish the event in the crowded marketing-focused conferences space.

INBOUND brand identity on white, dark and orange backgrounds.
We created several logo treatments to increase visual interest and provide versatility in application.


Working to convey HubSpot’s informative, knowledgeable and hip tone and brand persona, Hagopian Ink created a logo, conference guide and badge for HubSpot’s INBOUND conference. Our logo design also appeared on signage and digital displays at the conference site, giving the event a cohesive visual theme.

Our logo design was featured prominently throughout the venue, including on screens on the main stage and signage in the hallways.


Since launching a visual brand identity in its second year, INBOUND has grown to become the preeminent conference for inbound marketers, with over 5,000 attendees.

The INBOUND conference program cover and inside applications of the logo and overall visual identity.

Our Clients Say...

Marta Kagan

“Hagopian Ink helped us create a world-class brand — including numerous assets — to launch the INBOUND marketing conference and make its debut a massive success. From designing the logo, to event signage, the conference brochure, event merchandise and more, their work played a major role in the visual and emotional impression attendees had at INBOUND '12. Working with Hagopian Ink is fantastic. They set the quality bar extremely high, show incredible patience for even the fussiest/pickiest clients, and are always willing to go above and beyond to deliver top-quality work.”

Marta Kagan
Director, Brand and Buzz


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