Custom branding for a leading technology conference
To develop visual branding for HubSpot’s INBOUND conference to increase its profile and distinguish the event in the crowded marketing-focused conferences space.
Working to convey HubSpot’s informative, knowledgeable and hip tone and brand persona, Hagopian Ink created a logo, conference guide and badge for HubSpot’s INBOUND conference. Our logo design also appeared on signage and digital displays at the conference site, giving the event a cohesive visual theme.
Since launching a visual brand identity in its second year, INBOUND has grown to become the preeminent conference for inbound marketers, with over 5,000 attendees.