Luxury, Fashion & Beauty, Consumer Goods

Project Types

Branding Interactive Print

Aleka Classics

Fashionable Brand Development

Screen shot of the Aleka Classics website, with a large image of three handbags in the center of the screen.
The website mimics the quietly elegant visual appeal of the handbags themselves.

As a rising star in the luxury handbag market, Aleka Classics wanted to stand out by offering timeless accessories for the contemporary woman. Hagopian Ink collaborated with Aleka Classics at the inception on brand development, corporate identity and logo design.

Since then, our design team has been integral to every aspect of the brand vision, from business cards, product imagery and creative direction, stationery, press kit and email marketing to consultation on the design of each handbag.

We created product sheets illustrating the catalogue specifications for the new designs, as well as the company’s inaugural website for the brand’s launch in 2007.

A business card, direct mail postcard and a bookmark against a white background.
Close up front and back image of the business card of Aleka Classics founder, Alexis RepoleClose up front and back image of the business card of Aleka Classics founder, Alexis Repole
We designed a complete stationery system, including business cards, envelopes and a promotional postcard.
Close up image of four patterned clutchesClose up image of three patterned purses
Hagopian Ink provided creative direction and photography styling for the complete Aleka Classics line of handbags.

Our Clients Say...

Alexis Repole

“From the outset, your painstaking work to understand every nuance of the business has produced great design that represents our vision. Beyond that, the process became for me the sounding board that every new venture needs. It allowed me to step back and gain greater clarity than I could have on my own. You continue to be a great asset to our mission and we look forward to a long association in which we can continue to practice 'the art of visualizing ideas.'”

Alexis Repole
Aleka Classics


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