SoBe offers a wide range of teas, enhanced water and elixirs with exotic flavor combinations, vitamins and herbal ingredients. Youthful, daredevils and adventure seekers are loyal customers of SoBe’s teas and juices. Their beverages are fresh and playful and we created an ongoing fluid responsive email campaign to match this imaginative spirit.
SOBE is named after South Beach, a trendy Miami neighborhood, which inspires the visuals of their brand. SOBE completed a new redesign of their packaging and website with a bold new look and needed a consistent email program to match their new look and feel. Unapologetically bold and wickedly tasty, SOBE® beverages are refreshing and delight the taste buds with an insane rush of flavor.
We used their striking identity and created an email program to engage and encourage their loyal customers to take action. It was important to capture their millennial audience’s attention quickly. To complement the colorful graphics and not overwhelm the reader, the copy is short, edgy and to the point.
Personalized messages target a youthful audience
We utilized personalized emails and animated designs for 2.5x higher click through rates at 10.3%. We carefully crafted subject lines topping open rates reaching 52.7%. The email program continues to grow with the PepsiCo team.
Email design with results
SoBe Lizard Tales
SoBe’s monthly emails, called Lizard Tales, are light-hearted and help subscribers stay top of mind with their loyal fans. Attention to personalization and playful animations gained greater attention and increased engagement.