Melissa Kaye Jewelry

EMAIL • Luxury • Lifestyle

Responsive Email
Designs that Shine

The Couture Show in Vegas is THE premier event for luxury fine jewelry. The show is curated, extremely prestigious, and by invitation only. There is fierce competition to gain the attention of wholesale buyers and industry journalists.

Challenge

Celebrity jeweler Melissa Kaye needed to maximize her exposure in a short amount of time with a series of luxury email designs. The goal was to obtain as many private appointments at the Couture Show as possible leading up to the event.

Solution

We created a new responsive email campaign with eight messages to introduce the designer collection. We crafted a content calendar to include best-selling products, celebrity followers, designer interviews, press features and more. Each email was carefully crafted responsively to unveil a brand story, sure to inspire intrigue, product interest and clicks.

Result

Luxury email: a winning formula

Melissa Kaye received a steady flow of visitors at Couture and the strategy implemented is now the foundation of her ongoing email marketing plan.

Email Marketing for fine jewelry

Jewels & Gems

Email marketing for fine jewelry is essential for your business growth. As the largest ROI among all marketing channels, email will drive traffic to your e-commerce website and build trust over time with your best customers. Communicating a consistent message with frequent sends will establish an ongoing dialogue and relationship. Our emails for Melissa Kaye were developed with the luxury buyer in mind.