The Couture Show in Vegas is THE premier event for luxury fine jewelry. The show is curated, extremely prestigious, and by invitation only. There is fierce competition to gain the attention of wholesale buyers and industry journalists. Celebrity jeweler Melissa Kaye needed to maximize her exposure in a short amount of time with a series of luxury email designs.
Luxury Email: A Winning Formula
We created a new responsive email campaign with eight messages to introduce the designer collection. The goal was to obtain as many private appointments as possible leading up to the Couture Show. Melissa Kaye received a steady flow of visitors at Couture and the strategy implemented is now the foundation of her ongoing email marketing plan.