Melissa Kaye Responsive Luxury Email Design

The Couture Show in Vegas is THE premier event for luxury fine jewelry. The show is curated, extremely prestigious, and by invitation only. There is fierce competition to gain the attention of wholesale buyers and industry journalists. Celebrity jeweler Melissa Kaye needed to maximize her exposure in a short amount of time with a series …

Sean / February 9, 2016 in Email, Interactive, Our Work 0
Melissa Kaye Responsive Email Design

The Couture Show in Vegas is THE premier event for luxury fine jewelry. The show is curated, extremely prestigious, and by invitation only. There is fierce competition to gain the attention of wholesale buyers and industry journalists. Celebrity jeweler Melissa Kaye needed to maximize her exposure in a short amount of time with a series of luxury email designs.

Luxury Email: A Winning Formula

We created a new responsive email campaign with eight messages to introduce the designer collection. The goal was to obtain as many private appointments as possible leading up to the Couture Show. Melissa Kaye received a steady flow of visitors at Couture and the strategy implemented is now the foundation of her ongoing email marketing plan.

Melissa Kaye Luxury Email
Melissa Kay Luxury Email
Melissa Kaye Responsive Luxury Email Design
The company’s content calendar included best-selling products, celebrity followers, designer interviews, press features and more. Each email was carefully crafted responsively to unveil a brand story, sure to inspire intrigue, product interest and clicks.

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.