Creating print and digital assets, including personalized email templates, ads for Style.com and the Wall Street Journal website, Valentines’ Day print mailers, and a runway lookbook for press—all with one cohesive brand look and feel — and an eye on driving sales.

Hagopian Ink worked with Todd & Duncan on a large-scale two-phase project that developed a brand identity design and overall marketing strategy for the US rollout. The first phase focused on visual branding. We designed the logo; a stationery system including business cards, hang tags and garment tags; and a separate website for wholesalers and private labels. We ensured that the visual identity highlighted Todd & Duncan’s Scottish heritage as a signature element, while moving into the future with modern elegance and sophistication. The second phase of the project called for an overall brand marketing strategy to allow Todd & Duncan to capture the attention of the American luxury fashion market.

This was a one-of-a-kind project that required meticulous attention to detail and highly skilled coordination with multiple components. We managed a team, including product and lifestyle photography, social media, print advertising, e-commerce web development, garment labels, retail shopping bags and gift boxes. The result was a 360-degree brand identity featured on Todd & Duncan’s elegantly understated consumer website and retail locations. Todd & Duncan was a GDUSA American Web Design Award winner and received a Special Mention from AWWWARDS.com for design, creativity and innovation on the Internet. The logo design was featured in a full editorial article on HOW.com.