Fresh Ink

May 9, 2016
Author: Christina Hagopian

Print is not Dead

The romance of print design

print is tactile

The texture and tooth of paper, deep deboss of letterpress, shine of a foil stamp, or glisten of a spot varnish — these are the elements of fine printing that cannot be duplicated from a digital design.

The tactile nature of print design has always been a first love. Before majoring in Communication Design, I started out drawing, painting and printmaking. My maternal grandfather was a typesetter (my family buried him with his tweezers tucked in his front pocket). My uncle spent the majority of his career as a print estimator, ensuring jobs were profitable and managed properly. Two cousins started out as print brokers. Print is literally in my blood and the name Hagopian Ink stems from a love for the printed page.

But as time evolves with digital design surrounding our everyday lives, print is no longer the first medium clients jump to convey their brand messaging. The cost of printing and mailing has made fine print projects more selective in nature. But our luxury clients know they can communicate prestige in a more impactful way – something that cannot be conveyed through pixels on your monitor or through the screen of a phone. Education and non-profit clients realize print is still the most important medium to reach their audience. We fully believe that print is not dead. There is a time and a place for it, and it is alive and well.

Frette Foil Stamped Fine Printing
Foil stamped and blind embossed Frette VIP and kickback cards
FretteFrette Foil Stamped Design
Color foil stamp
Frette Foil Stamped Design
Copper foil stamp with 2-color metallic offset
Todd & Duncan StationaryTodd & Duncan business cards
2-color offset with clear foil stamp
Todd & Duncan Stationary
1 and 2-color offset
DZ Group debossed business card
Debossed logos with 2-color offset, double backed card stock
DZ Group debossed business card
Deep debossed logo detail for DZ Group
Greenspun Spot UV Embossed Varnish Card
Greenspun Spot UV Embossed Varnish Card
Spot UV embossed varnish with 1-color offset for Greenspun Shapiro, PC

Choosing the best paper stocks and print techniques for a print project can be just as important as the design itself. This week, we purchased tickets to the Art Director’s Club Paper Expo and look forward to meeting with top paper manufacturers and printers, while gathering new samples and inspiration. We hope to see you there!