Fresh Ink

Design + Business, Journal
November 11, 2014
Author: Christina Hagopian

Why is design so complicated?

Paul Rand on simplicity

Paul Rand quote text above a blue paint splash background
“Design can be art. Design can be aesthetics. Design is so simple; that’s why it’s so complicated.” — Paul Rand

Past Posts

Design Find: Oh, Honey Packaging

Dan Friedman: Radical Modernist

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