The New Burberry Logo – Is THIS the New Luxury?
A proud time in the early days of Hagopian Ink was working with Burberry as an ongoing client —a legendary luxury brand that meticulously curated every detail of their image. We worked for several …
7 Luxury Jewelry Websites We Love
How do you make a luxury jewelry brand a luxury website? By delivering design, ease of use, and customer experience equal to the quality of service that happens when someone walks into a bricks-and-mortar store. …
5 Luxury Brand Marketing Must-Reads
It’s no secret that marketing a luxury brand is different than marketing to the masses. Luxury products aren’t just products—they’re symbols of an elite lifestyle. And the point of differentiation isn’t focused on features or …
Grow Your Email List FAST With Marketing Contests
“I have enough names on my email list” said no one ever. A brand’s email list is like gold, and the more names on it, the better, because the sales funnel relies on people knowing …
What Every Luxury Brand Marketer Should Know
According to McKinsey & Company, nearly 50% of luxury goods buying decisions are influenced by what consumers hear or see online. That means your brand needs to get smart and strategic about your digital marketing …
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