Free Seminar: Elements of Successful Email Marketing
Noble Desktop, NYC
Thu, Sep 22, 6–7pm
Register now >>
“I can’t wait to sign up for another e-newsletter,” said no one ever!
Email has a bad reputation. Our inboxes are full and SPAM is a four letter word that nobody wants to be associated with. But Email marketing continues to rank as the largest ROI among ALL marketing channels both on and offline year after year. It’s scalable, affordable and fast and every company should be utilizing it to better reach their target audience and grow their business.
In this seminar, we will cover:
· List building strategies
· Avoiding spam filters
· Selecting an ESP
· Segmenting your subscribers + preferences
· Creating a content calendar
· Mobile friendly emails
· Responsive and fluid responsive designs
· Designing templates (best practices)
· Personalization
· Crafting subject lines (to increase opens)
· Measuring data
· Cross browser and A/B testing
· Next steps
