Why is design so complicated?

Paul Rand on simplicity

Hagopian Ink  /   Nov 10, 2014  in  Design + Business    
Paul Rand quote text above a blue paint splash background
“Design can be art. Design can be aesthetics. Design is so simple; that’s why it’s so complicated.” — Paul Rand

Hagopian Ink

Hagopian Ink, founded in 2002, designs email marketing campaigns, brand identity systems, interactive applications and websites for clients such as Mercedes-Benz, PepsiCo, Frette, LaPerla, and Armani Exchange.


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