Cecilia Pagkalinawan
Digital Marketing Strategist,
former VP of Marketing
Burberry, La Perla & Frette
Digital Marketing Strategist,
former VP of Marketing
Burberry, La Perla & Frette
Multichannel marketing across platforms
La Perla is a leader in Italian luxury lingerie and lifestyle offerings including beachwear, sleepwear, accessories and ready-to-wear. The brand's in-house marketing team partnered with Hagopian Ink to design and execute a multichannel marketing campaign aimed at building interest and driving sales from new and existing customers.
Challenge
Founded in 1854, La Perla has become synonymous with Italian luxury lingerie. Their challenge was to grow and adapt to the changing global marketplace—without sacrificing the love of their customers. Specifically, La Perla sought to remind their customers that they matter.
Solution
Working hand-in-hand with La Perla’s in-house marketing team, Hagopian Ink helped create a multichannel integration of print and digital assets that emphasized the personal touch La Perla’s clients have come to know and love. Deliverables included personalized email templates, ads for Style.com and the Wall Street Journal website, Valentine’s Day print mailers, and a runway lookbook for press.
Result
30% increase in Valentine’s Day sales
By timing personalized promotional emails, direct mail and online ad campaigns to coincide with seasonal events, we were able not only to markedly increase online and in-store traffic, as well as sales, just in time for the Valentine’s Day purchasing spike.
Cross Channel Marketing
Multiple Touchpoints
La Perla email designs were sent to the same direct mailing list for cross-channel promotions and higher conversions. In addition, by implementing a new comprehensive multi-channel Valentine's promotion, sales increased revenue by 30%.
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