A recent report by the Radicati Group predicts that people will send and receive 281 billion emails per day in 2018, with an expected 3.8 billion email users worldwide by the end of the year. In the US, more than 85% of adults send or receive email. And according to a study by Adestra, even teenagers, who rely heavily on social apps to communicate, still consider email “a fact of every day life,” with 78% of them using email.
DMA insight’s 2017 report points out that 99% of us check email daily—up to 20 times a day! And as far as ROI goes, this same study revealed that on average, email delivered a 30:1 result.
If that’s not evidence that email marketing is a critical channel for e-commerce companies, I don’t know what is.
It’s no secret that mobile-ready email is a must for a successful e-commerce marketing program-in fact, 73% of companies say that mobile optimization of email is a priority, according to a survey by Smart Insights. Unfortunately, many “mobile optimized” emails are still falling short of the massive opportunity they present.
Here are just a few stats to illustrate:
• More than half of all emails are opened on a mobile device. (source: emailmonday)
• 37% of in-store retail sales are influenced by a shopper using a mobile device. (source: Deloitte)
• Mobile users check their email 3x more. (source: Google)
• Mobile email opens have grown by 180% in the last three years. (Source: emailmonday)
• Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (Source: CMS Report)
• 57% of users say they won’t recommend a business with a poorly-designed mobile site. (Source: socPub)
• 70% of consumers delete emails that don’t render well on a mobile device IMMEDIATELY (Source: Blue Hornet)
• And if those don’t convince you that it’s time to get serious about optimizing your emails for mobile, here’s one more to push you over the fence:
• 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (Source: MicKinsey & Company)
These are the things you should watch out for when building an email if you want to succeed.
Keep our handy checklist as a guide.