Fresh Ink

December 15, 2013
Author: Christina Hagopian

Happy 365

Happy 365 Birthday Card

As traditional “Happy Holiday” cards flooded into the office we were bombarded with greetings and warm wishes all at one time. With the holiday spirit in mind Hagopian Ink planned to spread our greetings of joy and happiness all year long.

We combined a digital and analogue solution to wish our clients and friends Happy Birthday. We designed a web based online form distributed via email and facebook. This process helped collect emails, birthdays, fans and generate a master mailing list. Our contacts received a personalized thoughtful wish in the form of a mailed birthday card on their special birthday.

The quote, “A birthday is just the first day of another 365-day journey around the sun. Enjoy the trip,” inspired the design to include a button orbiting the graphic sun. We then mailed our cards with a unique circular label to continue our orb theme.

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