Fresh Ink

March 2, 2017
Author: Christina Hagopian

Email Marketing: Click, Open + Convert

Maximize your ROI and drive traffic to sales

Email marketing has the highest ROI of any channel on and offline.

We all live in our inbox. Email is scalable, affordable, fast, and the most effective tool to drive traffic to your website. Hagopian Ink specializes in improving conversions and building successful multi-channel programs. We help our clients grow their business with proven strategies to increase email clicks, opens and engagement.

Here’s Why email is so powerful:

email marketing ROI
email marketing ROI
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*Sources: Campaign Monitor, Salesforce, Campaign Monitor, Litmus, Campaign Monitor

 

 

Our benchmark checklist

We start by evaluating an email program to assess neglected areas, pain points, and discover how to improve email marketing efforts and ROI going forward. It’s important to gauge the current state of an email program to uncover new opportunities for growth.

We evaluate the following:

• Comparative analysis with top competitors
• Email signup process/opt in
• List building and incentives
• Spam compliance
• Email conversion rates
• Click and open rate benchmarks
• Subject line optimization
• Design best practices
• Mobile optimization
• Calls to action review
• Email frequency and content calendar
• Automated emails
• Segmentation and preference center
• Personalization
• Geotargeting
• Retargeted social advertising

 

WAYS WE CAN GROW YOUR EMAIL PROGRAM

 

audits

Competitive audits and strategy
Email service provider selection/audit

 

calendar

List building + segmentation
Content calendar + CRM planning

 

template

Template designs
Subject line planning

 

responsive

Responsive + Fluid Responsive development
Cross-browser & cross-platform testing

 

stats

Monitoring open, click, & unsubscribe rates
A/B testing

 

multichanel

Multi-channel & print marketing sync
guiding next steps

SEE HOW WE’VE HELPED OTHERS
 


email marketing benefits

 

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