According to McKinsey & Company, nearly 50% of luxury goods buying decisions are influenced by what consumers hear or see online. That means your brand needs to get smart and strategic about your digital marketing …
Valentine’s Day Edition There’s a rhythm to luxury brand marketing. Gift-giving holidays–like Valentine’s Day and Christmas; Fall and Spring Collections; and the Resort season are essential bookmarks in the marketing calendar for luxury products. Depending …
On Friday January 26th, we gathered our Gwynnie Bee email project team for an energizing team building workshop where we were introduced to the art of Qi (sounds like Chee) Gong. We were gifted the …
Your graphics may be gorgeous and your messaging seamless, but no one will see either—or find out how incredible your product is—if they don’t open the email you just sent them. A subject line needs …
Young Ambition When I started my business 15 years ago, my goal was to live a life of creative freedom and independence from the agency hierarchy. I had never taken a single business course and …
