Fresh Ink

August 11, 2016
Author: Christina Hagopian

2016 Marketing IMPACT Awards finalist

Montefiore's Motivations Magazine is a winner!

We’re an awards finalist!

Exciting news! We just found out we are 1 of 3 finalists in the 2016 Healthcare Marketing IMPACT Awards Finalist, presented by Modern Healthcare and Advertising Age. Our design for Montefiore’s Motivations Magazine has grabbed us a spot! We will find out in early November if we won gold, silver or bronze.

Motivations is a quarterly magazine, providing news and updates for Montefiore Medical Center. Our goal was to bring greater attention to and engage Montefiore’s audience by encouraging donations to further research and care. 100% of donations go directly to serve the needs and care of their patients.

Previously, the design and execution of the magazine was not streamlined, and formatted in a larger size which cost considerably more for both paper and direct mail shipment. We strategically crafted the magazine in a smaller, more efficient size for shipping to cut costs. We also creative directed new photography to be more modern and engaging, and organized the content to present the most important narrative in the most impactful way.

Thank you Adam Chinitz for photography, Print Media Group for printing, and MarketSmiths for copywriting and editing.

See the full case study here.

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