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Montefiore Medical Center

Omnichannel Marketing for one of New York City's leading hospitals

montefiore-email-1

Responsive email templates and welcome series

Healthcare as a Human Right

Montefiore Medical Center bears a worthy mission: to offer healthcare as an implicit right. There is no tiered medicine here, and they don’t turn anyone away. Montefiore believes in balancing the inequality of healthcare caring for the most underserved community in the Bronx. We created an omnichannel marketing plan to help them reach their audience more effectively.

With 100% of donations going directly to serve the needs and care of their patients, our goal was to bring greater attention to their efforts and gain more engagement and committed donors via a comprehensive communications effort both for print and digital media.

Medical excellence + scientific innovation + social responsibility

We created a new quarterly magazine, multi-template email program and event invitation system that cohesively highlights Montefiore’s mission. All decisions regarding frequency of mailing, segmentation and message were strategically crafted.

Montefiore Omnichannel Marketing

Montefiore e-newsletter series designed as an easy template for internal updates. Renamed THE INSIDER and CHAM INSIDER for distinction between the main hospital and children’s hospital.
Montefiore Omnichannel Marketing

Montefiore Motivations Quarterly Magazine, cover templates
Montefiore Motivations Spreads

Montefiore Motivations Quarterly Magazine, interior
Montefiore Omnichannel Marketing

A 2-day photoshoot captured a modern look and feel. Photography by Adam Chinitz

Luxury invitations for a black tie affair

We partnered with the Office of Development to create a luxury invitation for their 2016 Gala – the most prestigious annual fundraising event. Our goal was to increase attendance while raising awareness and funds to support the hospital. Montefiore raised $22.2 million in donations to help support the Departments of Physical Medicine and Rehabilitation and Orthopaedic Surgery.

The cards and belly band included a soft-touch coating and a spot UV, highlighting the dotted pattern throughout the different pieces. The collection included a Save the Date, a formal invite and RSVP cards with cooresponding envelopes.

Montefiore Gala Luxury Invitations
Montefiore Gala Luxury Invitations
Spot UV detail with soft touch contrast.
Montefiore Gala Luxury Invitations
Bright Red Colorplan envelopes.
Montefiore Gala Luxury Invitations
Save the Date card and reply card package.
Montefiore Gala Luxury Invitations

Invite templates

Montefiore Invite templates

A new invitation template for all Montefiore events allows for a cohesive look across different departments and helps unifies the Montefiore brand.
Golf Invitation
CHAM Golf Tournament Invitation
Montefiore CHAM PhotoshootMontefiore CHAM Photoshoot

Photoshoot in the pediatric emergency rooom at Children’s Hospital at Montefiore (CHAM).

printed materials

Montefiore brochures
Patient Partner Card
Montefiore brochures and patient care cards evoke empathy and inspire action

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