Markets

Luxury, Fashion & Beauty

Project Types

Email Interactive Print

La Perla

Multichannel marketing for multiple platforms

Assignment

To produce new initiatives across multiple platforms including email campaigns, catalogues, and printed mail promotions.

Close up images of the front and back of a La Perla direct mail piece featuring a purple background and a blonde model in black bra
We designed high-end direct mail pieces to build interest and drive sales from new and existing La Perla customers.

Process

Hagopian Ink worked hand-in-hand with La Perla’s in-house marketing team to create multichannel integration of print and digital assets, including designing personalized email templates, ads for Style.com and the Wall Street Journal website, Valentine’s Day print mailers, and a runway lookbook for press.

Visual of two personalized La Perla promotional emails featuring a redheaded model in a lavender bra against a patterned fuchsia background and a blonde model reclining on her stomach
Personalized promotional emails coincided with seasonal events and increased La Perla’s online and in-store traffic.
Envelope and  inside and outside of a La Perla direct mail piece featuring a brown and gold pattern and the image of a blonde model posing with a peacock feather
Our direct mail design appealed to luxury customers’ sense of exclusivity with a personal invitation.
The cover and an inside page of the La Perla runway lookbook.
To pique media interest, we designed a runway lookbook
for La Perla’s spring and summer collection.

Categories

See More Projects Like This

Email Interactive Print

Markets/Industries

Luxury, Fashion & Beauty

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