To produce new initiatives across multiple platforms including email campaigns, catalogues, and printed mail promotions.
Hagopian Ink worked hand-in-hand with La Perla’s in-house marketing team to create multichannel integration of print and digital assets, including designing personalized email templates, ads for Style.com and the Wall Street Journal website, Valentine’s Day print mailers, and a runway lookbook for press. The personalized promotional emails coincided with seasonal events and increased La Perla’s online and in-store traffic.
Barrel fold brochure designed to attract luxury consumers and sent to targeted addresses leading up to Valentine’s day for increased traffic and sales
La Perla email designs sent to the same mailing list for cross-channel promotions and higher conversions. La Perla ad banners ran on Wall Street Journal, New York Times, and Style.com websites to attract the right demographic for luxury gift givers and shoppers, just in time for Valentine’s Day purchasing