Luxury, Fashion & Beauty

Project Types

Email Interactive Print

La Perla

Multichannel marketing for multiple platforms


To produce new initiatives across multiple platforms including email campaigns, catalogues, and printed mail promotions.

Close up images of the front and back of a La Perla direct mail piece featuring a purple background and a blonde model in black bra
La Perla Mutlichannel design
We designed high-end direct mail combined with email messages to build interest and drive sales from new and existing La Perla customers.


Hagopian Ink worked hand-in-hand with La Perla’s in-house marketing team to create multichannel integration of print and digital assets, including designing personalized email templates, ads for and the Wall Street Journal website, Valentine’s Day print mailers, and a runway lookbook for press. The personalized promotional emails coincided with seasonal events and increased La Perla’s online and in-store traffic.

Visual of two personalized La Perla promotional emails featuring a redheaded model in a lavender bra against a patterned fuchsia background and a blonde model reclining on her stomach
Display ads from the Wall Street Journal
Envelope and inside and outside of a La Perla direct mail piece featuring a brown and gold pattern and the image of a blonde model posing with a peacock feather
Our direct mail design appealed to luxury customers’ sense of exclusivity with a personally signed invitation from La Perla’s CEO.
La Perla Multichannel
The cover and an inside page of the La Perla runway lookbook.
To pique media interest, we designed a runway lookbook for La Perla’s spring and summer collection.
La Perla ValentineLa Perla Valentine

La Perla Valentine
Barrel fold brochure designed to attract luxury consumers and sent to targeted addresses leading up to Valentine’s day for increased traffic and sales

La Perla Wall Street Journal and NYT ad banners

La Perla email designs sent to the same mailing list for cross-channel promotions and higher conversions. La Perla ad banners ran on Wall Street Journal, New York Times, and websites to attract the right demographic for luxury gift givers and shoppers, just in time for Valentine’s Day purchasing



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