Email Marketing: Click, Open + Convert

Maximize your ROI and drive traffic to sales

Christina Hagopian  /   Mar 2, 2017  in  Design + Business    

Email marketing has the highest ROI of any channel on and offline.

We all live in our inbox. Email is scalable, affordable, fast, and the most effective tool to drive traffic to your website. Hagopian Ink specializes in improving conversions and building successful multi-channel programs. We help our clients grow their business with proven strategies to increase email clicks, opens and engagement.

Here’s Why email is so powerful:

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*Sources: Campaign Monitor, Salesforce, Campaign Monitor, Litmus, Campaign Monitor

Our benchmark checklist

We start by evaluating an email program to assess neglected areas, pain points, and discover how to improve email marketing efforts and ROI going forward. It’s important to gauge the current state of an email program to uncover new opportunities for growth.

We evaluate the following:

• Comparative analysis with top competitors
• Email signup process/opt in
• List building and incentives
• Spam compliance
• Email conversion rates
• Click and open rate benchmarks
• Subject line optimization
• Design best practices
• Mobile optimization
• Calls to action review
• Email frequency and content calendar
• Automated emails
• Segmentation and preference center
• Personalization
• Geotargeting
• Retargeted social advertising



Competitive audits and strategy
Email service provider selection/audit


List building + segmentation
Content calendar + CRM planning


Template designs
Subject line planning


Responsive + Fluid Responsive development
Cross-browser & cross-platform testing


Monitoring open, click, & unsubscribe rates
A/B testing


Multi-channel & print marketing sync
guiding next steps


email marketing benefits

Christina Hagopian

Creative Director and President Christina Hagopian is known for her hands-on, approachable and meticulous approach, becoming a trusted resource to her clients, collaborators and contemporaries since launching Hagopian Ink in 2002.Christina holds a BFA in Communication Design from Carnegie Mellon University. With 20 years of experience, Christina is an active and well-respected contributor to the New York City design and entrepreneur communities.

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