Yellow+Blue Wines: Online, On Deadline

Bringing a rebrand from print to digital in just six weeks

Christina Hagopian / August 11, 2014 in Interactive, Our Work 0
Yellow and Blue Wines website as viewed on a desktop computer
We designed Yellow+Blue’s eye-catching new website in just six weeks

Redefining Boxed Wine

When Yellow+Blue Wines rebranded, and redesigned their logo and packaging to fully represent their commitment to being environmentally conscious, we helped them take this positive change to the next level. We created a new website in just six weeks, to coincide with product launch in stores, and developed a custom CMS to provide maintenance and updates. The new web design brought the brand image and packaging from the store to the online world. The design solution included the vibrant jewel-tone colors of Yellow+Blue’s packaging, complemented by beautiful black-and-white photography of South American and Spanish wine regions.

A detail view of an Argentinean Malbec wine on the Yellow and Blue Wines website
A detail view of a content page explaining Yellow and Blue Wines environmental benefits
A detail view of a video page showcasing how Yellow and Blue source their international wines
A contrast between black and white photos of wine regions and color product shots created a sense of visual drama.

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