Potoo
BRANDING + PRINTTechnology
 
A watchful eye
The Potoo is a bird native to the Amazonian rainforest that is essential to the survival of the ecosystem, but virtually invisible to the naked eye. Like the bird, Potoo works with brands behind the scenes to provide actionable data about their online position. Potoo uses proprietary analytics and technology to give their clients the power to take back control of their brands in the online marketplace.
Challenge
Our job was to create a new logo for Potoo that better represented their position as leaders of brand protection on Amazon and other online marketplaces.
Solution
The new Potoo bird appears strong - standing with a watchful, omniscient eye. The focus on the single eye with wings outstretched creates a bold statement and confident mark. The golden hue represents the natural yellow Potoo eye color and a sense of protective warning from danger ahead, similar to how the company protects brands online.
Result
A guardian of the online market
The new mark and brand system created a more sophisticated, credible and impactful visual expression of the Potoo bird and moved away from their previous cartoon-like character. The bird appears to "guard" the internet and position Potoo as trusted, powerful experts and partners in brand protection online.
Good design is good business.
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We are pleased with the work and have been receiving positive feedback from clients, vendors and prospects on the new logo and branding.
Dave Veber
COO and Co-Founder
Potoo®
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