Branding + Website Design
Live the world, one hometown at a time
What if you could pick up your life, move to a different foreign country every year, and live like a local? WorldTowning helps the curious and adventuresome take up temporary residence in foreign places to experience everyday culture and expand one’s view of the world. WorldTowners are adventurers who believe in a global living philosophy.
We designed the WorldTowning logo as an icon, symbolizing a mountain range and directional “compass” points to emphasize the idea of relocation. The colors represent a natural habitat with earth tones and a pop of unexpected orange for vibrancy and non-comformity.
We created additional branding elements for the WorldTowning website. Adding a script typeface, created more personalized and unique feel. The site was designed responsively, and optimized for all screen sizes.