Socially Conscious Visual Branding
to Spur Global Growth
When renowned yoga instructor Twee Merrigan wanted to take her Spiritual Globalization tour to the next level and further grow her business, she turned to Hagopian Ink. Focused on teaching yoga and building socially conscious communities of yoga practitioners and healers around the world, Twee wanted visual branding that included ideas of oneness and interconnectedness through a vast ocean.
The logo and accompanying business cards and direct mail pieces we created for her used a combination of tribal inspiration and water ripple imagery to reflect the community aspect of Twee’s work and blues and greens as the primary colors to convey a sense of serenity, fluidity and strength.