Fluid Responsive Email Design
Youthful, adventure seekers are loyal customers of SoBe’s teas and juices. SoBe offers a wide range of teas, enhanced water and elixirs with exotic flavor combinations, vitamins and herbal ingredients. Their beverages are fresh and playful and we created an ongoing fluid responsive email campaign to match this imaginative spirit.
A Bold new look
SoBe is named after South Beach, a trendy Miami neighborhood, which inspires the visuals of their brand. SoBe recently completed a new redesign of their packaging and website with a bold new look. We used this striking identity and created an email program to engage and encourage their loyal customers to take action. It is important to capture their young audience’s attention quickly. To complement the colorful graphics and not overwhelm the reader, the copy is short, edgy and to the point.