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SoBe

Fluid Responsive Email Design

Youthful, adventure seekers are loyal customers of SoBe’s teas and juices. SoBe offers a wide range of teas, enhanced water and elixirs with exotic flavor combinations, vitamins and herbal ingredients. Their beverages are fresh and playful and we created an ongoing fluid responsive email campaign to match this imaginative spirit.

SoBe Fluid Responsive Emails
The SoBe email campaigns have a Fluid Responsive format. Fluid emails do not have break points so the content scales to a 100% width. The content also fills the screen for all devices.

A Bold new look

SoBe is named after South Beach, a trendy Miami neighborhood, which inspires the visuals of their brand. SoBe recently completed a new redesign of their packaging and website with a bold new look. We used this striking identity and created an email program to engage and encourage their loyal customers to take action. It is important to capture their young audience’s attention quickly. To complement the colorful graphics and not overwhelm the reader, the copy is short, edgy and to the point.


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SoBe’s monthly emails are light-hearted and festive staying top of mind to their loyal fans.

SoBe birthday celebrations

Did you know personalized emails get 2.5x higher click through rates and animations increase conversion rates by 103%?! A branded birthday email is the best way to show your subscribers you care and our email for SoBe sparked all the feels for a happy day!



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