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Branding Print

Pictales

Photo Sharing Logo and App Icon

Image and storytelling enthusiast, Jerry Filipiak created Pictales, a new mobile app for creating photo narratives. Pictales aspires to be the leading technology for creating and socially sharing image albums and libraries. It is a revolutionary way to tell your Tale using just pictures. We collaborated together to create a new app logo and icon, and define the overall color palette and typographic treatments for the new brand.

Pictales App Logo
Pictales App Logo
A rising campfire flame inspired the logo, evoking a communal gathering to share stories and tales, or Pictales. A grid background for the icon and business card suggests the string of photos illustrated throughout the app.

month to month the app continues a growth in downloads at 77%

Pictales App Logo
When designing the photo app icon, it was extremely important to distinguish the mark from others in its competitive space. We invite you to experience the difference and download the app.

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