Madison Square Garden
Responsive Ecommerce Website
Web redesign for NYC’s most prestigious arena
MyMSGSuite.com is used by MSG’s suite holders to order food to be delivered to their suites during games, concerts or other live events. The primary objective for the re-design is to create an easy-to-use, modern and intuitive online experience for MyMSGSuite.com users.
Hagopian Ink partnered with Madison Square Garden to create a web application strategy, user personas, information architecture, detailed wireframes and a mobile-friendly website.
Madison Square Garden tripled their online sales within the first 5 months of the redesign implementation. Future expansion included selling merchandise.