Boosting in-store traffic and sales with sophisticated visual branding
When luxury linens manufacturer Frette wanted to boost sales and build customer rapport with an exotic vacation giveaway, they turned to trusted partner Hagopian Ink to design their Escape to Italy contest.
Attention-getting contest marketing
We designed promotional emails, developed the contest entry form, created in-store signage, point-of-purchase displays and ads that ran on the websites of the Wall Street Journal and the New York Times.
We knew the contest marketing materials had to be eye-catching enough to attract the attention of potential entrants and that the relevant prize and entry information had to be readable at a glance – all without compromising the sophistication of Frette’s luxe image both online and in stores. We delivered with a chic visual showing both the Frette logo and a scenic, inviting shot of the Amalfi coast.
A sophisticated driver of traffic and sales
Escape to Italy exceeded all expectations. In its first two weeks, the contest generated over 3000 entries, increased foot traffic in Frette’s stores, and drove $54,000 in new sales.