Markets

Luxury, Consumer Goods

Project Types

Email Interactive Print

Frette

Boosting in-store traffic and sales with sophisticated visual branding

When luxury linens manufacturer Frette wanted to boost sales and build customer rapport with an exotic vacation giveaway, they turned to trusted partner Hagopian Ink to design their Escape to Italy contest.

Frette Escape to Italy landing page and confirmation email on desktop and tablet devices
Three frames from an animated banner ad promoting the Escape to Italy contest.
Landing page, email and banner ad for the Escape to Italy contest. We combined Frette’s luxury image with a visual of the Amalfi coast to entice entrants.

Attention-getting contest marketing

We designed promotional emails, developed the contest entry form, created in-store signage, point-of-purchase displays and ads that ran on the websites of the Wall Street Journal and the New York Times.

We knew the contest marketing materials had to be eye-catching enough to attract the attention of potential entrants and that the relevant prize and entry information had to be readable at a glance – all without compromising the sophistication of Frette’s luxe image both online and in stores. We delivered with a chic visual showing both the Frette logo and a scenic, inviting shot of the Amalfi coast.

A Frette store display window, featuring a mannequin in a black swimsuit with a polka dot coverup next to an easel with the Escape to Italy contest sign on it.The outside of a Frette store, featuring an Escape to Italy contest sign in the window.
Eye-catching in-store signage.

A sophisticated driver of traffic and sales

Escape to Italy exceeded all expectations. In its first two weeks, the contest generated over 3000 entries, increased foot traffic in Frette’s stores, and drove $54,000 in new sales.

Tabletop Escape to Italy contest sign next to a glass bowl of completed contest entries.
Over 3,000 contest entries were made in-store.

Categories

See More Projects Like This

Email Interactive Print

Markets/Industries

Luxury, Consumer Goods

Explore Our Work

La Perla
Multichannel Marketing

Frette
Marketing Luxury Linens