Fashion & Beauty, Consumer Goods

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Interactive Print

Cuddl Duds

Live in Layers Out of Home Campaign

Cuddl Duds Macy

A cozy line of layers takes over nine cities

Cuddl Duds believes life is best lived in comfortable layers. Hagopian Ink produced a fall out of home campaign to increase brand awareness and deliver maximum impressions and impact. We creative directed the lifestyle and product photography shoot to inspire women across the country to layer up.

With intense orchestration and precision, we managed the design, production and installation of hundreds of mechanicals in nine major markets including New York City, Boston, Philadelphia, Detroit, Chicago, Minneapolis, Milwaukee, Denver and San Francisco across out of home, digital displays, video and social media.

Our brand strategist and business partner, Phyllis Dealy played an integral role in all aspects of the project.

Cuddl Duds train cards
Cuddl Duds Out of Home Campaign
Cuddl Duds Out of Home Campaign
Cuddl Duds Out of Home Campaign
Cuddl Duds Out of Home Campaign
We illustrated each collection’s versatility across activities and climates from exercise to office. Lifestyle Photography by Brigitte Sire.

Video reels

7.5 second videos appeared on digital screens throughout New York City and Chicago. Video by the Wenck Brothers.

#LiveInLayers Out of Home Campaign

Cuddl Duds Phone Kiosk Herald Square
Phone Kiosks in New York, Herald Square
Station Domination Merchandise MartStation Domination Design
Merchandise Mart Station, Chicago
Cuddl Duds Out of Home Advertising
Station Domination DesignCuddl Duds Station Domination
Subway Station Dominations in San Francisco, Philadelphia and Boston
Cuddl Duds Train Wrap Design
Cuddl Duds Billboard DesignCuddl Duds Bus King Design
Train Wraps, Billboards in Denver, Milwaukee and Detroit. Bus Kings in Philadelphia
Cuddl Duds Facebook Ad DesignCuddl Duds Facebook Ad Design
Facebook Ad Copy + Design


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