Live in Layers Out of Home Campaign
A cozy line of layers takes over nine cities
Cuddl Duds believes life is best lived in comfortable layers. Hagopian Ink produced a fall out of home campaign to increase brand awareness and deliver maximum impressions and impact. We creative directed the lifestyle and product photography shoot to inspire women across the country to layer up.
With intense orchestration and precision, we managed the design, production and installation of hundreds of mechanicals in nine major markets including New York City, Boston, Philadelphia, Detroit, Chicago, Minneapolis, Milwaukee, Denver and San Francisco across out of home, digital displays, video and social media.
Our brand strategist and business partner, Phyllis Dealy played an integral role in all aspects of the project.
7.5 second videos appeared on digital screens throughout New York City and Chicago. Video by the Wenck Brothers.