Markets

Luxury, Consumer Goods

Project Types

Interactive

Bailey Banks & Biddle

Targeted digital campaigns for holiday sales

Assignment

To increase traffic to the website of Bailey Banks & Biddle, a national chain of jewellers.

Screen shot of a customized Facebook tab featuring large images of  necklaces and rings
We created a customized Facebook tab to promote Bailey Banks & Biddle’s 25 Dazzling Gifts holiday campaign and build target market engagement.
Three images of Facebook posts featuring rings and a necklace.
Daily status updates were used to spotlight specific products and drive traffic back to the Bailey Banks & Biddle website.
A yellow diamond engagement ring with the Bailey Banks and Biddle 25 Dazzling Gifts logo in the cornerThe Bailey Banks and Biddle 25 Dazzling Gifts logo in white on a blue background
Prominent logo placement helped to raise brand awareness with potential customers.

Process

Hagopian Ink recommended and developed swift design changes including time-sensitive, targeted email campaigns and a custom holiday Facebook tab to help drive traffic back to their main website. The goals were to strengthen communication with consumers, boost holiday sales and help the company to raise its social media profile and relevance.

Results

Both Facebook organic traffic and sales significantly increased with a “25 Dazzling Gifts” campaign, with daily recommended gift ideas for him/her, free shipping, gift-wrap and gift card promotions, contests and other special offers. Facebook engagement in the form of ‘likes’ saw a significant spike during the period, and Bailey Banks & Biddle was able to extend its reach with the highly-sought-after 18–34-year-old female target market.


Categories

See More Projects Like This

Interactive

Markets/Industries

Luxury, Consumer Goods

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