Markets

Luxury, Fashion & Beauty

Project Types

Interactive

Armani Exchange

Interactive Merchandising Design

Assignment

To refresh the Armani Exchange e-commerce website to align with the company’s latest marketing efforts aimed at Millennial consumers.

Screenshot of the main landing page of the Armani Exchange website, featuring the image of men and women at a nightclub
Rolling over the tiles of the site’s interactive dance floor feature reveals additional content for site visitors.
Screenshot of the menswear and womenswear landing pages of the Armani Exchange website, featuring a male model in a blue shirt and jacket and a female model in a black jacket
The dramatic design was developed to support a club-themed marketing campaign and boost the brand’s appeal to young consumers.

Process

In collaboration with Bond Art & Science, Hagopian Ink developed new merchandising pods and graphic elements for the Armani Exchange website refresh to highlight the brand’s club-themed marketing campaign. We even designed an interactive dance floor that users could rollover to see additional site features.


Categories

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Interactive

Markets/Industries

Luxury, Fashion & Beauty

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