Email Marketing Seminar at Noble Desktop

Elements of Successful Email Marketing

Christina Hagopian  /   Sep 1, 2016  in  Design + BusinessStudio News    

Free Seminar: Elements of Successful Email Marketing

Noble Desktop, NYC
Thu, Sep 22, 6–7pm

Register now >>

“I can’t wait to sign up for another e-newsletter,” said no one ever!

Email has a bad reputation. Our inboxes are full and SPAM is a four letter word that nobody wants to be associated with. But Email marketing continues to rank as the largest ROI among ALL marketing channels both on and offline year after year. It’s scalable, affordable and fast and every company should be utilizing it to better reach their target audience and grow their business.

In this seminar, we will cover:

· List building strategies
· Avoiding spam filters
· Selecting an ESP
· Segmenting your subscribers + preferences
· Creating a content calendar
· Mobile friendly emails
· Responsive and fluid responsive designs
· Designing templates (best practices)
· Personalization
· Crafting subject lines (to increase opens)
· Measuring data
· Cross browser and A/B testing
· Next steps

Reserve your seat for this Sept 22 seminar at Noble Desktop

Christina Hagopian

Creative Director and President Christina Hagopian is known for her hands-on, approachable and meticulous approach, becoming a trusted resource to her clients, collaborators and contemporaries since launching Hagopian Ink in 2002. Christina holds a BFA in Communication Design from Carnegie Mellon University. With 20 years of experience, Christina is an active and well-respected contributor to the New York City design and entrepreneur communities.


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