2016 Marketing IMPACT Awards finalist

Award-winning Direct Mail

Christina Hagopian  /   Aug 11, 2016  in  Studio News    

We’re an awards finalist!

Exciting news! We just found out we are 1 of 3 finalists in the 2016 Healthcare Marketing IMPACT Awards Finalist, presented by Modern Healthcare and Advertising Age. Our design for Montefiore’s Motivations Magazine has grabbed us a spot! We will find out in early November if we won gold, silver or bronze.

Motivations is a quarterly magazine, providing news and updates for Montefiore Medical Center. Our goal was to bring greater attention to and engage Montefiore’s audience by encouraging donations to further research and care. 100% of donations go directly to serve the needs and care of their patients.

Previously, the design and execution of the magazine was not streamlined, and formatted in a larger size which cost considerably more for both paper and direct mail shipment. We strategically crafted the magazine in a smaller, more efficient size for shipping to cut costs. We also creative directed new photography to be more modern and engaging, and organized the content to present the most important narrative in the most impactful way.

Thank you Adam Chinitz for photography, Print Media Group for printing, and MarketSmiths for copywriting and editing.

See the full case study here.

Christina Hagopian

Creative Director and President Christina Hagopian is known for her hands-on, approachable and meticulous approach, becoming a trusted resource to her clients, collaborators and contemporaries since launching Hagopian Ink in 2002.Christina holds a BFA in Communication Design from Carnegie Mellon University. With 20 years of experience, Christina is an active and well-respected contributor to the New York City design and entrepreneur communities.

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